If you are in the hotel trade you will be aware of the level of competition within the market. It is therefore important that you have a strong marketing campaign to stay ahead of the competition and a substantial element of this will be online marketing.

The Internet is often the first port of call for people looking for a hotel to stay in for their holiday, business trip, wedding reception or conference; it is therefore imperative that your hotel has an inviting and easy to use website. Equally as important, if not slightly more so, is the need for your website to be easily found by potential customers; after all, what’s the point of having a brilliant website if it generates no traffic or sales?

The vast majority of Internet users will use search engines such as Google to locate sites which have the information that they are looking for. Out of the results given for the searched keywords, the first 3 sites gain 65% of the click-through rate, meaning that this is where your site needs to be in order to make the most of Internet traffic and sales.

But how can my hotel website get there? The simple answer is with the help of an SEO (Search Engine Optimisation) company who will optimise your site so that it is approved by websites for your chosen keywords. To learn more about hotel SEO, take a look around this site as there is lots more in-depth information to help you understand the concept of SEO.

SEO can be a daunting concept, particularly for those less-technically minded. This is why it is important that the SEO company that you work with have a fantastic reputation for customer service. We recommend Chameleon Web Services as a professional SEO service with proven results and a loyal customer base.