In the current economic climate everyone is looking for the best deal possible when purchasing anything including holidays and hotel stays. This has led rise to the creation and popularity of comparison and review sites where users can search for the best deal or the hotel with the best review before they book it.

The popularity of sites such as TripAdvisor and Late Rooms means that they are top of most search results when looking for any type of hotel or holiday. Whilst this is good for the consumer, as a hotel owner this can be detrimental. This is because if you wish to appear on these sites, you have to pay them commission for any sales that you receive through them which eats into your profit.

Therefore, rather than spending money on paying such sites commission, it will be more profitable to work with a reliable SEO company to ensure that your own hotel website can compete in terms of SERP positioning with these sites. This means that any sales that you make will profit you only, cutting out the middle man. Hotel SEO is relatively inexpensive and can dramatically improve your success online.